Building a flexible identity system ↓

Dunlop Sports is a British sports equipment manufacturing company that focuses on racket sports, primarily tennis, squash, padel and badminton. The iconic heritage brand needed a refresh to reconnect with consumers with an updated visual identity to show how far the brand had come.

With their new brand positioning in mind, I worked closely within the team at Orangery to create a flexible identity system that would allow us to weave the new brand and identity consistently through every touchpoint.