Data-driven code breaking visual identity  ↓

Station10 was the codename for Bletchley Park, home of the World War II code breakers. Inspired by their achievements, Station10 works with vast amounts of data to crack seemingly impossible problems, using brainpower, experience, and technology to decode modern-day society and turn data into the language of positive change.

The challenge was to make their visual identity more accurately reflect who they are today and to create a consistent brand across all touchpoints.